Your investment in the Greater Macon Chamber of Commerce gives great ROI.
Being active in the Chamber communicates to consumers that your company uses good business practices, is reputable, cares about your customers, and is involved in the community.
If you and your company are highly involved in the Chamber (for example, sitting on the Chamber’s board), consumers are 10% more likely to think your company’s products stack up better against your competition.
When a consumer thinks more favorably of your company because your high involvement in the Chamber, it is because he or she infers your company is trustworthy and cares about your customers.
When consumers know a restaurant franchise is a Chamber member, they are 68% more likely to eat at the franchise in the next few months.
When consumers know an insurance company is a Chamber member, they are 36% more likely to think favorably of the company.
When consumers know a small business is a Chamber member, they are 49% more likely to think more favorably of the business and 80% more likely to purchase goods or services from the company in the future.
The positive impacts of Chamber membership increase over time.